Rihanna shot the video on the 2nd & 3rd of December 2009. The video was directed by Melina. Rihanna told MTV News of the video, "It's couture-military. Everything is surrounded by the whole idea of something military. We have tanks, we have troops, we've got helicopters, we've got explosions... Tight gear, lot's of cute outfits, lot's of bullets. Crazy." The video was premiered on MTV, VH1 and Rihanna's official site on December 17, 2009 at 4.p.m. eastern time and 9.p.m european time.