Country music star Toby Keith and Ford President of the Americas Mark Fields unveil the new 2009 Ford F-150 at the North American International Auto Show in Detroit.
Customers can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models. New for the 2009 F-150 is the Platinum series, the most luxurious F-150 ever and the answer to a perennial question: Just how high-end do truck customers want to go?
The new 2009 Ford F-150 offers customers the most choice with more configurations than any other full-size pickup on the market. With three cab styles, four box options and seven unique trim levels, the F-150 comes in 35 different configurations to meet the widest range of customer needs and wants.